A lot of friends who know the horror stories I experienced with Adwords always like to ask me, do you hate Adwords? The answer is yes and no. As long as you can use Adwords and you not get in trouble with the department suspending accounts it’s the best place to advertise on the planet.
It is not cheap, but still the return on investment is just amazing. I tried to use Facebook, Bing and Yahoo as an alternative for Adwords, without any success. The issue with Facebook is people are not looking or searching for information, they mind is focused on interacting with their friends or playing games. So it is very hard to sell to people who are not searching for anything.
Yahoo and Bing even combined don’t get enough traffic to even be considered a competitive force to our all mighty God of the internet Big G. Continue reading Adwords Monopoly