Google AdWords account holders have a shiver on their backs every few months when they receive the highly disliked and dreaded notification email from Google.
This notification email entails information that tells a company that they have been suspended from Google advertisements. Some companies get lucky enough to be reinstated after a while. Other are not so lucky though and have to face the fact that they either change their advertising tactics or they will not be advertising again anytime soon.
AdWords and other advertising companies have good reasons to be suspended. The fact that Google not only goes through an advertiser’s active information, they also go through deleted or paused information, a company should not be surprised that advertisements are very often suspended. Google does not ban an advertisement without good reason. There are six good reasons why your company’s advert can get blocked, and knowing these reasons will automatically make you at least six steps ahead of the dreaded Google ban.
- Illegal rebilling
Many advertisement sites like; get rich tomorrow, colon cleansing and look beautiful forever have caused a great deal of heartache and a nightmare to their membership sites. They more often than not, practice illegal rebilling. This can be truly frustrating to a user when they have to pay for something that they either do not need or does not exist.
Illegal re-billing works in one of three ways, one is that a user will click on an advert, and will probably purchase whatever they need from the site. In this case, this customer is billed on a regular membership basis, say monthly basis, with their consent. They have no way of stopping the billing and it soon gets very frustrating. The second way in which illegal re-billing works is when a customer gets a recurring bill. The item initially purchased is being paid by the client, over and over again, and yet, the buyer may have purchased only one item. The third way is when a person purchases an item from an online advertisement, they get hidden charges which are unaccounted for.
These are some of the most common ways illegal re-billing works and Google usually spots these kinds of activities sooner rather than later.
- Charged free offers
This reason contains a number of classes to it. One, a buyer might be told that there is a free offer of say a MacBook, but they must take up fifteen other offers before they can reach to their free MacBook. This is unacceptable with Google even though there was a huge debate on the topic a while back.
The second is when you say that the first ten offers are free, but from the eleventh onwards, people are charged. This procedure is ok if it is clearly stated on the main page of a website, but if only stated in a footnote, it might cause problems for the site owner.
- Arbitrage sites.
A while back, this was very common, and in turn, it brought so many discussions to the table. This is when a site has too many advertisements and some of these adverts are mandatory to watch or read. Arbitrage mostly happens when advertisements spam an Ad Site. It also occurs when a visitor opens a site and they have no other option, other than to click on the advertisement. More often than not, the advertisement may lead the visitor to say a bookstore. The question then becomes, why should the visitor have to go through all these steps just to visit a bookstore while they can just click on the AdWords advertisement on the same page?
A really frustrating trend since it is very hard to catch a site that is cloaking. When you are cloaking and are found, however, you should know that your days for advertising are over, and Google will not listen to any appeal to reinstate your site.
Cloaking is for the most part associated with SEO, but also happens in advertisements. Cloaking in simple terms is defined as a method in which, an advert site, uses two or more URLs for their functions. They provide Google with the perfect URL and serve their visitors with the other URL. From the definition, you can see that this is potentially harmful and hard to catch. This is harmful because, when a person reports such a case to Google, the Google officers will immediately check for the harmful URL. When they get to the URL, they find that everything is in perfect order and that such a thing that you have reported does not exist. This is the danger of a cloaking site. As impossible as it seems, the Google offices sooner or later find out the monkey business that has been ongoing and shut the site forever. No appeal can save you.
- Multiple Ad Serving
This is when a legitimate advertiser places one ad on their site. An unscrupulous advertiser that has bad intentions places a duplicate advert on the site, which leads to another product. This is an especially frustrating one since most of these crimes go unnoticed for a long time. This is infuriating to the original advertiser and can lead them to deal with the fake advertisers through the back door. This is a risk definitely, but the only other option is to watch and wait for Google to discover the fakes.
- Bridge pages
These have other names, and can also be referred to as, thin pages or jump pages. Bridge pages only serve one purpose. To redirect a visitor to the merchant site. The visitor’s browser will, in turn, have the websites affiliate cookie, firmly etched onto them. This is scary and Google officers work hard to eliminate such annoyances.
All of the above information should not be hidden on the footnote or the TOS. This information should be clearly visible to the buyer, who should then make a choice of whether to go ahead with the offer or not. Of course, an advertiser can make their advertisement as appealing as possible to a potential buyer, without breaking the terms of service that Google lay’s out.
Trademark policies and terms of services should be followed to the latter if possible, failure to which, a site also get suspended. There are many other reasons that advertisements and their websites get suspended, but these are the six most common reasons.