Donald saw the last time an office from the inside in 2006. Ever since did he work online for himself in all different kind of coffee shops from Cambodia to Tuvalu Islands. He started to get into serious trouble when AdWords Banned his account of the blue.
Oliver: Nice to meet you Donald, how are you?
Donald: I am really suffering. Since Adwords banned my account I am suffering from sleeplessness, depression, fear I might never be able to get my business back. This must be the worst crises I ever experienced in my life. This ban to advertise on Google made my doctor describe me very strong antidepressants drugs, so I can deal with all the stress.
Oliver: Did AdWords provide you with any reason why you got banned?
Donald: Excellent question. No they did not. The only told me I was not in compliance with their Terms and Conditions for AdWords users. Their T&C are like 600 pages, I think it would take me weeks to read them all through and even then I might know what went wrong. To be honest with you, I think I just got very unlucky. Building a business around AdWords is like playing Russian roulette. You never know if you get hit with a ban or not.
Oliver: Did you ever try to open a new AdWords account.
Donald: After fourteen or fifteen failed attempts I just gave up. There algorithm is so far developed that you really would need some professional to help open a new account.
Oliver: What kind of things did you promote with AdWords?
Donald: We sell shoes and clothes. No brand names. We import them from Cambodia, Laos and Vietnam. Its a low margin high volume business. After this Adwords ban, we have all that inventory we can not sell. Trends are so fast in fashion industry that we might not be able to sell that clothes in 1 or 2 months. Thats why we need to get back as soon as possible. We have no choice.
Oliver: Did you ever conceder AdWords alternatives such as Yahoo, Facebook, Bing, eBay or Amazon?
Donald: We tried them all after we got banned from AdWords. Yahoo and Bing are a joke in terms of traffic they are able to deliver. I wish there would be more competition in the online search market. But we know its all controlled by the big evil G. Facebook ads are ridiculous, they traffic they send is worthless. Conversation are low as hell.
Don’t get me started with eBay and Amazon. They run their market place like some evil communist regime like North Korea. Those sites used to be good to sell, now it got very difficult and a lot of sellers actually spend more money on the fees for than what it cost them to buy the product they sell.
Oliver: Thank you for sharing your thoughts with us, we really appreciate it.